Why we build new ventures

New ventures are how we learn fastest. Each one is a small bet on an idea, a format or a market we believe is worth testing.

We are careful about which bets we take. A venture has to fit our strengths as a studio: design, production, manufacturing and storytelling. If it does not use at least two of those, it is probably someone else's project.

We will keep sharing what comes of these experiments, including the ones that do not work. The learning is the point.